Project Purple begins
Apple assembles a secret team to build a touch-first phone — the foundation of the iPhone.
Explore the iPhone's story and trust Apple Care Services for professional iPhone repair in Doha. Free diagnostic, genuine parts, warranty and fast turnaround.
Apple’s secret project (“Project Purple”) reimagined the phone. The 2007 launch combined a multi-touch display, media, web and a new interface — changing how we use mobile devices.
Key shifts: App Store (2008), Retina display (2010), Touch ID, Face ID, larger screens, 5G, computational photography and USB‑C — each improving speed, camera, and user experience.
Apple assembles a secret team to build a touch-first phone — the foundation of the iPhone.
The original iPhone launches with a multi-touch display, mobile web and a 2MP camera.
Developers gain a platform; apps become central to the mobile experience.
Apple introduces Retina displays for sharper, clearer screens.
A new design language: edge-to-edge screens and facial recognition.
5G, computational photography, USB‑C adoption, and Apple Intelligence integration.
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